Two semi-quick thoughts about non-algorithmic playlists: How do Spotify pre-saves help growth?Īs I said above, a pre-save does two things for your music: it puts your songs into listeners’ libraries, which in turn increases your chances of being on listeners’ algorithmic playlists.Īlgorithmic playlists are the key to success on Spotify, because they are the place that creates lasting fans instead of one-time listeners. This brings us back to the pre-save tool. So, naturally, it’s important to start developing strategies for getting your music heard on the platform.
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Built-in playlist pitching, listener statistics, and blog and video series provide artists and managers with everything they need along the way to successful releases.īecause all of their services are made to run on and learn from sophisticated statistics, they’re not going away anytime soon. They make every effort to give artists the resources they need to thrive on the platform. Second, though their users are their first priority, they certainly don’t keep artists in the dark. That’s important information when you’re trying to gather a fanbase. And for artists and bands, this means that Spotify can accurately predict which specific people will like your music.
Simply put: they’re really good at connecting listeners with new music they will love. Even if it is kind of Orwellian in how accurately it knows people, their algorithm is absolutely brilliant. And their algorithmic playlists, like Release Radar, Discover Weekly, and Daily Mix, are designed to know exactly what users want to hear, exactly when they want to hear it. Their editorial playlists, curated by experienced industry professionals, cover every genre you could claim to fit into. Spotify unashamedly puts their listeners first in every way they can (as they say when answering artists’ questions here ). In my opinion (based on personal experience and talking with people who have used all of the main streaming services as listeners and artists), this is true for two reasons:įirst, they are undeniably the best at curating content for their users.
Spotify is the largest, most popular music streaming service in the world. If you’re already pretty familiar with Spotify’s model and the services they provide for users and artists, go ahead and skip this section. Why should I care about doing well on Spotify? For now, let’s just say that both of these things are crucial for artists who are looking to do well on Spotify. More on both of these later (see How do Spotify pre-saves help growth? ). These are called algorithmic playlists, and they’re really important. Second, and more importantly, it means that you are more likely to appear on the playlists Spotify makes for them.First, it means that if they choose to shuffle through their saved music (which is generally reserved for their favorite songs), your music will be part of their playlist.This article will be an answer to two main questions (with some important info laid out in between).Ī pre-save is similar to a digital pre-order (anybody else miss the iTunes days, at least a little?), except instead of pledging to buy your song when it comes out, pre-savers are pledging to put it in their library.īeing in a listener’s library means a two things: One of the most popular tools, offered by a few distributors and websites, is Spotify pre-save. In recent years, there have been evolving strategies for artists to get their music heard on streaming services.
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